The Good Beef Company consistently delivers exactly what their name promises to loyal customers’ doors…fresh organic beef products with an elevated flavor profile. Their commitment to sustainable practices stems from centuries-old farming traditions used today on their farm in Texas where Kyle and Jordan Gingg raise their three lively boys. Bringing this honest, family-centric brand to life started by gathering research insights to inform the GBC essence. The classically elegant, yet playful logo and packaging treatments reflect the Gingg’s fresh, modern farm-to-table aesthetic to a tee. And finally, we brought the brand to market with a technically savvy eCommerce website integrated with financial and inventory systems.