Adswerve

Projects

Web Design & Development
Logo Design
Brand Guidelines and Positioning
Brand Toolkit
Marketing Materials
Brochures
Photography
Merchandise

THE BUSINESS CHALLENGE

When Adswerve acquired Analytics Pros, their aim was to merge expertise in Google Marketing and Cloud platforms. However, merging two successful yet distinct company cultures, headquartered 1,300 miles apart, posed a challenge. We facilitated the creation of a cohesive brand that was understandable to outsiders and unified their company cultures under one rally cry. Adswerve now boasts revamped brand guidelines, corporate marketing tools, and a new website that reflects both sides of the business.

RESEARCH AND GROUNDING

In collaboration with a wonderful group of smart clients we dug in and got to know the strengths, characteristics and quirks of both companies. We studied the equity that they had built in their individual identities and their sources of pride. Then we analyzed the competition and searched for opportunities in the category. What we found was a need for crazy-smart people that could use data to reveal human insights in an engaging way. Bingo. A simple yet powerful purpose was born: Unite media and analytics to illuminate human connections.